New Digital Media FAQ

01. What is Digital Media Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. with the objective of driving profitable customer action.

02. Why should I do Digital Media Marketing?

Increased Sales, Cost Savings, Better Customers who have more loyalty, maximum exposure with minimum cost. We offer just a fraction of the cost from traditional marketing (newspaper, radio, TV etc) for international coverage. 

03. Why go Digital? 

In a world where nearly everything is becoming digitized and people spend an average of seven hours each day using the internet, digital media is becoming more important than ever. It’s likely that you spend a significant amount of time each day interacting with digital media.

The presence of smartphones and personal computers have made digital media more effective for a reason. Digital media has a major advantage that other innovations lack. This advantage is the ease with which digital media can be shared, stored, copied and modified.

04. Why New Digital Media? 

On top of the various benefits by Digital Media Marketing, the main advantage of New Digital Media over other Digital Media channels, we provide both Google SEO and Baidu SEO which is useful especially for companies/businesses planning to expand overseas. 

05. What do I need in order to start?

1.  Black Swan Media Consultant will evaluate your media objectives and advise the best new digital media option for you.


2.  Fill up New Digital Media Application Form.


3.  Once Application is approved, please make 50% payment.


4.  Prepare the Media Feature

  • Photoshoot/Shortlist 5-13 high resolution photos related to the media feature

  • Company Logo -High Resolution

  • Media article write up <1500 words (English & Chinese)


5. Email to Media Article contents and photos will be submitted for media screening and approval before posted to all media digital portals. Once approved or any adjustments to be made, applicants will be notified within 5 working day(s).


6. Once media screening is approved, please make balance payment 50%.  


7. Congratulations! Your media feature will be featured on 10 – 50 digital media portals! 


8. Media feature listing report will be provided to you. Do click on all media feature and forward to all stakeholders: employees, partners, shareholders, clients and friends! The more the feature is viewed and circulated, search engine will save them as utmost importance.


You will be required to fill in our BlackSwan Media Productions application form, followed by 5 – 10 High resolution photos to be featured and High Resolution Logo of the featured company. 

06. Why should I engage Blackswan Media Production?

Blackswan Media Production is a full service video production and digital marketing company. founded in Singapore in year 2014 with numerous track records. We offer the best extensive coverage but at a much lower cost as compared to traditional marketing(newspaper, magazines, radios, TV etc) 

Value Added Services:

Black Swan Production Photo & Video Shoot Coverage – Our Media Teams have the best skills to capture meaningful and memorable events. A great event can be made better with a  wonderful video and photos to wrap it all up.
Our crew capture all the important moments and put it all together, so that you can choose the best photos or videos highlights to feature in your media content to ensure your audience have the best experience of your event. 


News Content Writing:

Black Swan Production has professional teams to develop the content for you and ensure that your media content capture your audience best interest. We are skilled at making complex information easier to understand. They’re often used for manuals, white-papers and guides.

07. How many news feature can I get when I engage your services ?

Black Swan Production have close to 50 China media partners and clients can expect 20 – 30 News Feature per package (subjected to the news portal approval according to their guidelines). We will do our best to work closely with the client to ensure that they have the maximum exposure with minimum cost. 

08. How do I engage long term with you?

We have a value subscription based package where you can feature a fixed amount of news for a limited period of time (for e.g. 6 rounds of News feature (20 – 30) for a period of 6 months).

09. Why are we doing what we are doing?

There are many entrepreneurs/businesses out there who has their own story, from how they founded the company to scaling their business to where it is today and these stories are often left unfounded. We want to reach out to them and bring their story out to the audience, to inspire them and at the same time build up the business branding. 

10. What is Search Engine Optimization (SEO) and how does it work?

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

11. Why is SEO important? 

There are many reasons why SEO is important but here are some main points:

  • Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

  • If you have a web site, blog or online store, SEO can help you get targeted free traffic from search engines.

  • More than 65% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages.

  • To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.

  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.

  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.